WHAT IS FBAA?

Beth Sobol, with more than 30 years of experience in the fashion industry, and Founder of Miami Fashion Week has launched the Fashion Business Association of America (FBAA). The first of its kind for the fashion industry, the FBAA platform provides a direct link to experts, information, and resources to help emerging brands succeed in the United States ...

FBAA Announces New Business Development Program for U.S. Market

 

The Fashion Business Association of America, along with our strategic partners Fashion Market Entry (a division of KREA Global) and Human B have launched a new business development and market entry program for emerging designers and established brands preparing to enter the U.S. market.  The program consists of four distinct packages with a “start to finish” programming and a variety of business development initiatives to assist designers of all levels in developing their brands for success in the American fashion market.  The program begins with a brand evaluation and continues with consulting, development, market entry and buyer introductions.  For more on this FBAA Members Only service click the link below.

Adidas launched a new sneaker on Friday with a 3D-printed sole that it plans to mass-produce next year, part of a broader push by the German sportswear firm to react faster to changing fashions and create more customized products ...

Consumers' use of mobile and digital devices while shopping in-store has increased significantly in the past few years, an infographic by CUBE, a company that specializes in providing digital customer experiences, points out.

For example, 5% of retail sales were influenced by mobile devices in 2013, but by 2016 that figure had jumped to 37%, and 22% of consumers spend more as a result of using digital devices in-store, according to data the infographic cites ...

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DESIGNER / PERU

The Costume Institute's spring 2018 exhibition—at The Met Fifth Avenue and The Met Cloisters—features a dialogue between fashion and medieval art from The Met collection to examine fashion's ongoing engagement with the devotional practices and traditions of Catholicism.

 

Serving as the cornerstone of the exhibition, papal robes and accessories from the Sistine Chapel sacristy, many of which have never been seen outside The Vatican, are on view in the Anna Wintour Costume Center. Fashions from the early twentieth century to the present are shown in the Byzantine and medieval galleries, part of the Robert Lehman Wing, and at The Met Cloisters.

There are certain things that simply shouldn’t go together. Yet, miraculously, they do: Think about peanut butter and jelly, Stan and Laurel or more on topic, fashion and tech ...

Maybe you’ve heard someone mention GDPR in passing, but were too embarrassed to ask what those letters actually stood for. Or maybe your friend posted something online about what GDPR means for online data protection. At the very least, you’ve probably received a few dozen emails from various companies about how their updated their privacy policies comply with the new law.

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The fashion world is dependent on creating trends that attract and retain the attention of a clothes-conscious public. The role of a public relations representative in this industry is critical because she puts the face of her client companies out in the world ...

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If we don’t look ahead we risk being left in the dust, and perhaps nowhere is that risk greater than with the emergence of Artificial Intelligence (AI) as a practical retail technology. AI has left the lab, and although its long-range impacts and unexpected consequences remain the domain of science fiction writers, brands and retailers have seized upon it to predict individual consumer behavior and laser-target their messaging. Those who begin coupling AI with the human touch in the year to come will have a huge advantage long-term. As my 2019 trends that follow demonstrate, the technology gold rush will go unabated but savvy retailers will never lose focus on people.

“The local backlash was insane at first,” says Adebayo Oke-Lawal, the creative director behind Nigerian menswear label Orange Culture. “[But] I honestly think being received positively internationally helped change the view of the brand [back on the African continent].”

Worth Beauty has filed suit against Michael Todd Beauty, accusing its fellow cosmetics company of copyright infringement and trade dress infringement, as well as unfair competition and false designation of origin. According to Worth Beauty’s suit, which was filed last week in the U.S. District Court for the Southern District of Texas, a federal court in Houston, Michael Todd Beauty is selling an infringing version of Worth’s blendSMART brush, “the first automatic motorized makeup brush, and the product represents a breakthrough in the beauty industry.” ...

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